Rogers allows iPhone tethering in Canada for no extra charge until 2010

While US iPhone users are stuck waiting for AT&T to get their act together, Rogers in Canada has stunned iPhone users by not actively trying to screw users right out of the gate as they did when announcing the data plan pricing for the iPhone last year. After a high-profile backlash, Rogers was forced to offer more reasonable data plans for iPhones, and it appears they've learned their lesson this time.
As we all know by now, tethering is built in to the iPhone 3.0 firmware, and as long as you are on a data plan that gives you at least 1 GB of throughput per month, you can use iPhone tethering for no additional charge in Canada until at least the end of 2009. It's unclear what will happen next year, and it seems that Rogers isn't sure yet either. But rather than simply not allow it while they figure it out (as AT&T is doing), they chose to allow it.
My guess is the execs at Rogers are doing a few things here:

1. Looking to increase goodwill after the disastrous data plan fiasco last year
2. Wanting to watch usage patterns to see just how popular tethering turns out to be, to help them determine price points
3. Using the drug dealer method of marketing -- get people hooked, then jack up the price

Of course, this is assuming they will revert to their evil ways; it would be nice to think that Rogers has actually turned over a new leaf and wants to provide reasonable service for a reasonable price. My guess is that most users of tethering are like me in that they want to have access to it for emergencies, but don't actually need it on a day-to-day basis. In that regard, allowing tethering as part of the not-inexpensive <1 GB data plans that Rogers provides makes reasonable sense.
So, does anyone think Rogers will continue to do what makes reasonable sense next year when it comes to tethering, or will the lure of a few extra dollars be too much for them to resist?

Dell cites Apple's 'green' claims in Better Business Bureau complaint

In a display of environmental posturing on both sides, Dell lodged a complaint with the advertising industry's self-governing oversight board: The National Advertising Division of the Council of Better Business Bureaus (NAD). The claim? When Apple says it has the "world's greenest family of notebooks," family could be taken to mean all models of MacBook past and present -- including models that weren't built with the environment in mind.
"Common industry usage of 'family' refers to a particular model or group of models, and not the entire notebook line," argued Dell, according to a post on the New York Times' "Green Inc." blog. Dell also complained about Apple's use of gold EPEAT ratings -- an award that many of Apple's competitors have also earned.
Standing behind their claim, Apple effectively said, "that's right, deal with it": Family, in the context of the ad "refers to its whole line of notebooks, taken in toto, [and] not a particular model or group."
The NAD said there was no problem with Apple communicating its EPEAT ratings to consumers, and commended the company for its commitment to creating an entire line of notebooks that meet the highest EPEAT ratings, according to the Wall Street Journal.
Even so, the NAD suggested that consumers could believe that "family" means a line of products (and not all the products) that a company makes. They recommended that Apple use direct comparisons between MacBooks and competitor notebooks to clarify their claims of environmental friendliness. They also recommended that Apple avoid the use of world's greenest "given the potential for overstatement." Apple? Overstatement? That's unpossible.
Apple was happy with the conclusion, with PR spokesman Steve Dowling telling the New York Times that the NAD had confirmed that MacBooks are indeed the world's greenest notebooks when compared to other manufacturers' entire product lines. It appears that Apple has taken to using the word "lineup" instead of "family" on its website.
Dell issued a statement, saying they "commend the NAD for their part in helping ensure companies represent their products' environmental attributes accurately." Dell has previously lodged advertising complaints against Lenovo, and last year the company had to stop using the slogan "the world's most secure notebooks."

Inside iPhone 3G S: Seeing your direction on iPhone 3G S maps

One of the highly touted features of the new iPhone is the ability to have the map display your direction of travel. A great idea, long overdue. As people were walking out of the Apple Store today it was one of the first things some people wanted to try. They brought up the Google Map app, and then started spinning around. But these whirling dervishes weren't getting anywhere.

Since I was the real smart TUAW dude, I told them I could get it going. Nope. Nada. Zero.

After a bit of a search at the Apple web site when I returned home, I found it. You have one more tap to do on the map. When you tap the location icon at the lower left of the map screen a second time, it changes to a new, previously unseen icon. It looks like a little wedge in a circle. When you activate it, you're good to go. Or spin.

I think if I were designing this I would have made it an option on the map to default to direction of travel, or North at the top. Oh well, nobody asked me. Not the most obvious GUI design, but I guess once you know it, you know it. Now you know it too.